UseDroptrail
UseDroptrail
UseDroptrail
UX Redesign that reduced user drop off by 40%
and boosted engagement by 70%.
UX Redesign that reduced user drop off by 40%
and boosted engagement by 70%.
UX Redesign that reduced user drop off by 40%
and boosted engagement by 70%.
Background
UseDropTrail is a peer-to-peer delivery platform that connects people who need to send packages with verified delivery agents in their area.
UseDropTrail is a peer-to-peer delivery platform that connects people who need to send packages with verified delivery agents in their area.
Objective
The mission was simple:
Make Droptrail so intuitive that users glide through the flow without thinking twice.
The mission was simple:
Make Droptrail so intuitive that users glide through the flow without thinking twice.
The mission was simple:
Make Droptrail so intuitive that users glide through the flow without thinking twice.
Reducing user
drop-off
Reducing user
drop-off
Reducing user
drop-off
Increasing key interactions
Increasing key interactions
Increasing key interactions
Ensuring core features stand out
Ensuring core features stand out
Ensuring core features stand out
Focus
My focus areas were:
Home Page and Deliveries (Mobile)
Landing Page (Web)
My focus areas were:
Home Page and Deliveries (Mobile)
Landing Page (Web)
My focus areas were:
Home Page and Deliveries (Mobile)
Landing Page (Web)
Existing Screens
Mobile App
Mobile App
Mobile App
Landing Page
Landing Page
Landing Page
Challenges
When I first reviewed the existing site, I noticed something: people were landing on the homepage… and then quietly letting themselves out the back door. Engagement was low, navigation felt like a maze, and the interface had the charm of a late-2000s dashboard. That’s when Droptrail brought me in to hit refresh and rebuild trust through better UX.
When I first reviewed the existing site, I noticed something: people were landing on the homepage… and then quietly letting themselves out the back door. Engagement was low, navigation felt like a maze, and the interface had the charm of a late-2000s dashboard. That’s when Droptrail brought me in to hit refresh and rebuild trust through better UX.
Deliverables
Result
After releasing the redesigned experience, the numbers told the story:
After releasing the redesigned experience, the numbers told the story:
After releasing the redesigned experience, the numbers told the story:
40%
reduction in user drop-off
reduction in user drop-off
reduction in user drop-off
Fewer escape artists!
Fewer escape artists!
Fewer escape artists!
70%
boost in engagement
boost in engagement
boost in engagement
Users finally found what they needed… and stuck around.
Users finally found what they needed… and stuck around.
Users finally found what they needed… and stuck around.
Clearer navigation, cleaner UI
Clearer navigation, cleaner UI
Clearer navigation, cleaner UI
More focused content led to higher trust and smoother conversions.
More focused content led to higher trust and smoother conversions.
More focused content led to higher trust and smoother conversions.
Growing usage, happier users, and a platform that feels modern — the kind of outcome that reminds me why I love what I do.
Growing usage, happier users, and a platform that feels modern — the kind of outcome that reminds me why I love what I do.
Growing usage, happier users, and a platform that feels modern — the kind of outcome that reminds me why I love what I do.
© Designed and Developed with
by Wilson Agbalagba